HELLO KITTY
50th
MANI-VERSARY

O·P·I teamed up with Sanrio to commemorate the 50th anniversary of their beloved icon Hello Kitty with a limited-edition collection of nail polish shades, available in both consumer and professional formulas. As the lead creative on this project, I was responsible for translating Sanrio’s brand assets into engaging, playful (and adorable) content for print, visual merchandising, and digital/social platforms. Using festive props and Hello Kitty-branded graphics, we crafted a super-sweet suite of content to support this global launch across O·P·I’s channels, as well as retailers like Amazon, Ulta, and Target.

Art/Creative Direction: Michael Burk. O·P·I SVP/GM: Rekishia Jessup. O·P·I Chief Creative Officer: Sandra Monteparo. O·P·I Creative Director: Alex Freund. O·P·I Director, Global Editorial: Jessica Druck. Photographer: Cydney Cosette. Prop Stylist: Shelby Kay Reed. O·P·I Senior Designer: Nick Hendrickson. O·P·I Creative Operations Lead: Jeannie Higa. Shoot producer: Ashley Woebler.