M·A·C
GIRLS
M·A·C Cosmetics launched a new eyeshadow palette franchise, with each palette themed around a fictional “M·A·C Girl” character with her own unique aesthetic. As Associate Design Director at M·A·C, I worked with artist and animator Mat Maitland to create six personality-driven animated films to bring each M·A·C Girl to life.
Photographer Amy Troost shot the primary campaign imagery with makeup by Isamaya Ffrench, while I shot supplemental images that were used in stores, on social media and within Mat’s animations.
Client: M·A·C Cosmetics. Art Director: Michael Burk. Beauty photographer: Amy Troost. Additional photography by Michael Burk. Designer/Animator: Mat Maitland. Additional designs by Michael Burk.
Risk Taker, directed by Mat Maitland. Original photos by Michael Burk.
Classic Cutie, directed by Mat Maitland. Original photos by Michael Burk/Amy Troost.
Raver Girl, directed by Mat Maitland.
Pretty Punk, directed by Mat Maitland.
Qween Supreme, directed by Mat Maitland. Original photos by Amy Troost.
Smarty Pants, directed by Mat Maitland.