CBD
& ULTA
LAUNCHES
Beekman 1802 approached the Air Paris team to create a suite of images, banners and videos for several major brand milestones: The launch of their line of CBD products, and their debut in Ulta retailers. In order to create a visual identity for these launches that felt exciting and new, but still specific to the brand, I designed a gridded system of collaged imagery– inspired by the criss-cross of the brand's iconic gingham logo. Product photography and textural videos are woven together in a patchwork that tells the story of each product franchise.
We created multiple launch videos, how-to videos, and banners (for both the Beekman 1802 & Ulta homepages) for a line-up of 7 different products. An added challenge was that we had to do all of this in the beginning stages of the Covid-19 lockdown– All photography, video capture & editing had to be done completely remotely (before that was really a ‘thing’).
Client: Beekman 1802. Agency: Air Paris NYC. Concept, direction & design: Michael Burk. Creative Oversight, Beekman 1802: Ayesha Bshero & Brad Farrell. Photographer: Bryan Edwards. Prop Stylist: Elyse Remenowsky. Editing & animation: Matthew Price. Production: Blink LA.
HOLIDAY
GIFTING
The Beekman 1802 team engaged Air Paris to create a suite of content to promote their various holiday gifting franchises.
We went for a nostalgic, humorous vibe to promote Beekman 1802’s perennially popular goat milk-based holiday chocolate, Goat Poop. Vintage holiday decor and toys, and a tongue-in-cheek voiceover made for a truly thumb-stopping ad spot used across social media and paid digital.
We also created several product-specific videos & cutdowns to highlight Beekman’s holiday gift sets and advent calendars, as well as their collaboration with the popular comedic television show, Schitt’s Creek (the real-life Beekman flagship store happens to be the filming location for the show’s Rose Apothecary).
Client: Beekman 1802. Agency: Air Paris NYC. Art/Creative Direction: Michael Burk. Creative Oversight, Beekman 1802: Ayesha Bshero & Brad Farrell. Photographer: Taka Igarashi. Production: Air Paris.
