
GAZELLE
FT. KATE MOSS
To promote the comeback of Adidas’ iconic Gazelle sneaker, the 1stAveMachine team was tasked with creating a campaign hero video centered around an iconic 1993 image of Kate Moss by Denzil McNeelance. Director Maxime Bruneel brought me on board to digitally collage and ‘hack’ the image many times over. We also recreated it on a real set with body doubles and some custom textiles printed with my collaged designs. These digital collages and the live action footage were then combined & animated by Brunch Studio into a surreal, postmodern work of art.
Client: Adidas. Agency: Johannes Leonardo. Production: 1stAveMachine. Director: Maxime Bruneel. Director of Photography: Luis Arteaga. Art Direction: Maxime Bruneel & Michael Burk. Graphics design: Michael Burk. Motion Design: Damien Martin & Almir Nago at Brunch Studio. Production Designer: Rosie Turnbull. Original photo of Kate Moss by Denzil McNeelance.